Many business owners’ overlook the importance of their exterior lighting, but it can be key to a company’s growth and success.  Outdoor lighting plays a crucial role in marketing your business, as well as creating a great customer experience.  A  brightly illuminated business can be a beacon in the night, attracting customers to stop and shop!

Light The Way To Your Location & Increase Name Recognition.

Outside lighting has a much greater chance to be seen, to be noticed, and ultimately to be remembered.  If your business remains open after dark, updating your lighting could be the way to boost your business in the evening hours. Poorly illuminated storefronts and buildings can leave potential customers with safety concerns or wondering if your are open. Brightly lit businesses can increase name recognition with every vehicle that passes by, as well as increase walk-in foot traffic.  And did you know that switching to LED lighting will save you money on your energy bill and allow you to get money back in rebates?

Lighting retrofit of a car lot for an auto dealership completed by Metro Signs & Lighting

Let There Be Light & Increase Security.

A well-lit parking lot will allow your employees and customers to feel safe walking to and from their vehicles.  It also decreases the chance of criminal activity, deterring away muggers. vandals, and robbers. You will find reduced liability with random accidents, whether its injuries caused by lack of visibility or auto accidents in the parking lot. Lighting building entrances and doorways also decreases the chance of break-ins.

Shed New Light & Add Value To Your Brand

Illuminating signs will enhance the look of your company’s brand.  It will add value to your brand and help it standout with a unique personality, look, and feel.  Lighting can also be used to accentuate parts of your store or office location that aren’t as visible in the evening.  LED, fluorescent, and neon lighting options are available to showcase your brand and create a long-lasting first impression.

Illuminating Storefront Channel Letters of MVP Sportsplex in Grand Rapids, MI

Which business would you more likely go to? A well-lit and eye-catching establishment that is welcoming and  looks eagerer for your business or one that live in the shadows leaving a weary, uninviting feeling? The answer seems to be pretty obvious. Is your business’s property in scarce of outdoor lighting and looking for a great ROI? Contact Metro Signs and Lighting to get expert advice and a quote.