Many business owners’ overlook the importance of their exterior lighting, but it can be key to a company’s growth and success. Outdoor lighting plays a crucial role in marketing your business, as well as creating a great customer experience. A brightly illuminated business can be a beacon in the night, attracting customers to stop […]
What exactly is brand identity? Just like your personal identity uniquely defines you, your brand identity is what separates your business from everyone else on the block. Your brand identity is the sum of all brand elements ( logo, font, color, mood etc) that a company creates to portray their image to the consumer. While the […]
Interior signage serves multiple functions and is a main point of contact between your brand and the customer. Here are a few ideas that are sure to create a unique, memorable environment and build brand awareness with customers.