A shift in environmental research over the last decade has led experts to decide utility companies need to reduce their carbon emissions. The utility companies are a little bit behind, so they decided if they give away $50 billion this year to their customers, then maybe they can avoid $100 Billion in fines next year. […]
Let there be light! A research market firm sent s survey to 750 on-premise businesses from a variety of industries. Respondents overwhelmingly agree a lighted sign helps perform the following marketing functions (as measurement on a 7-point Likert scale) 5.99- Helps business to attract customers 6.27 -Enhances store image and brand 6.19 -Helps communicate business’ […]
Owners of the Blue Llama Jazz Club reached out to Metro Signs and Lighting for help with their amazing branding ideas and to bring their vision of this new downtown hot spot to life. From design to installation Metro Signs and Lighting in Grand Rapids took on the project. Manufacturing of the signs […]
Many business owners’ overlook the importance of their exterior lighting, but it can be key to a company’s growth and success. Outdoor lighting plays a crucial role in marketing your business, as well as creating a great customer experience. A brightly illuminated business can be a beacon in the night, attracting customers to stop […]
What exactly is brand identity? Just like your personal identity uniquely defines you, your brand identity is what separates your business from everyone else on the block. Your brand identity is the sum of all brand elements ( logo, font, color, mood etc) that a company creates to portray their image to the consumer. While the […]
Interior signage serves multiple functions and is a main point of contact between your brand and the customer. Here are a few ideas that are sure to create a unique, memorable environment and build brand awareness with customers.