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Ryan Deters
March 11, 2020
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Are utility companies the experts when it comes to lighting up your business?

A shift in environmental research over the last decade has led experts to decide utility companies need to reduce their carbon emissions.  The utility companies are a little bit behind, so they decided if they give away $50 billion this year to their customers, then maybe they can avoid $100 Billion in fines next year. […]
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Let There Be Light
Ryan Deters
November 18, 2019
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SURVEY REVEALS ILLUMINATING SIGNS HAVE A GREATER ROI THAN NON-ILLUMINATING

Let there be light! A research market firm sent s survey to 750 on-premise businesses from a variety of industries. Respondents overwhelmingly agree a lighted sign helps perform the following marketing functions (as measurement on a 7-point Likert scale) 5.99- Helps business to attract customers 6.27 -Enhances store image and brand 6.19 -Helps communicate business’ […]
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Ryan Deters
November 8, 2019
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Exterior Signage Completed for Parker’s Newly Expanded Facility

Brief: Parker-Hannifin Corporation Founded 1917 with headquarters are in Mayfield Heights, Ohio, in Greater Cleveland.  The company is one of the world leaders in motion control technologies including aerospace, climate control, electromagnetically, filtration, fluid and gas handling, hydraulics, pneumatic, process control, sealing and shielding. The corporation planning for a $5.1 million expansion at its Lakeview […]
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Radisson
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April 30, 2019
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Recent Highlight Projects

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Blue Llama
Ryan Deters
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April 26, 2019
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Blue Llama Jazz Club

    Owners of the Blue Llama Jazz Club reached out to Metro Signs and Lighting for help with their amazing branding ideas and to bring their vision of this new downtown hot spot to life. From design to installation Metro Signs and Lighting in Grand Rapids took on the project. Manufacturing of the signs […]
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Ryan Deters
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March 4, 2019
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The Benefits of Exterior Lighting for Your Business

  Many business owners’ overlook the importance of their exterior lighting, but it can be key to a company’s growth and success.  Outdoor lighting plays a crucial role in marketing your business, as well as creating a great customer experience.  A  brightly illuminated business can be a beacon in the night, attracting customers to stop […]
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Joe Kool's
Ryan Deters
February 15, 2019
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Video: Rebranding of Joe Kools

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POST Before After
Ryan Deters
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February 5, 2019
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Conveying Brand Identity with Signage

What exactly is brand identity? Just like your personal identity uniquely defines you, your brand identity is what separates your business from everyone else on the block. Your brand identity is the sum of all brand elements ( logo, font, color, mood etc) that a company creates to portray their image to the consumer. While the […]
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Davenport Wall Murals
Ryan Deters
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January 28, 2019
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5 Interior Signage Ideas That Effectively Grab Attention

Interior signage serves multiple functions and is a main point of contact between your brand and the customer. Here are a few ideas that are sure to create a unique, memorable environment and build brand awareness with customers.
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