Project Case Study

One Brand.10+ Locations.

DFCU Financial — Michigan

Project Overview

A sign system built to scale across Michigan

As DFCU Financial expanded across Michigan, the organization needed a signage partner that could maintain a consistent, professional brand presence across more than ten locations.

Each property presented a different scope. Some sites required a straightforward survey and removal, while others called for a complete visual package extending from exterior identification and wayfinding to door graphics, privacy film, and interior brand signage.

Metro Signs & Lighting partnered with DFCU's facility team to coordinate permitting, fabrication, and installation across multiple properties, adapting each package to the building while preserving one recognizable brand standard.

Exterior Branding & Directionals

Recognizable from reception to the roadway

To strengthen visibility and help customers navigate each site, Metro produced a coordinated mix of illuminated channel-letter wall signs, internally lit monument signs, and directional signage.

The exterior sign systems were designed for strong contrast, clear readability, and dependable nighttime performance. Directional signage guides drivers toward drive-up lanes, ATMs, and exits, while monument and wall signs create a recognizable DFCU presence from the roadway.

Program objectiveAdapt each signage package to the architecture and traffic flow of the property without sacrificing DFCU's visual consistency.

A Flexible Sign Family

One identity, translated across multiple environments

Building Identification

Exterior channel letters and dimensional logo elements establish clear branch identification while adapting to brick, masonry, and other architectural conditions.

Monument Signage

Internally illuminated monument signs extend the brand to the roadway with durable faces, dimensional elements, and consistent color reproduction.

Wayfinding

Directionals simplify vehicle circulation by identifying drive-up lanes, ATMs, exits, and other key customer destinations.

Interior Branding

Reception signage, glass graphics, operational information, and privacy film carry the DFCU identity through the customer experience.

Fabrication & Interior Signage

Built for durability, illumination, and repeatable brand quality

Metro's fabrication team translated the DFCU identity into a range of durable sign types. Aluminum channel-letter sets were built with white acrylic or perforated vinyl faces and equipped with crisp white LED illumination.

Monument signs incorporated polycarbonate faces, applied vinyl, and push-through acrylic elements. Inside the branches, halo-lit reception signage created a strong focal point and reinforced the brand at the customer-service level.

Branded door graphics communicated hours and policies, while frosted privacy vinyl was digitally printed and cut to fit each unique window and door condition.

Inside the Build The fabrication video provides a closer look at the craftsmanship and production process behind the finished DFCU signage program.

Materials & Construction

Custom built sign solutions

Aluminum Channel Letters

Durable exterior letter sets engineered for clean dimensional branding and long-term performance.

Acrylic & Perforated Faces

White acrylic and perforated vinyl face treatments support clear daytime contrast and controlled illumination.

White LED Illumination

Efficient LED systems create crisp, dependable nighttime visibility across branch locations.

Polycarbonate Monument Faces

Durable sign faces pair with applied vinyl and dimensional components for exterior identification.

Push-Through Acrylic

Dimensional acrylic elements add depth and visual emphasis to monument and branded sign assemblies.

Window & Door Graphics

Applied graphics and frosted privacy vinyl are printed and cut to match the dimensions and requirements of each branch.

Interior Brand Experience

Carrying identity through the customer experience

Entrance GraphicsHours, policies, and brand identification at the point of entry.

Frosted privacy vinyl applied to DFCU Financial interior glazing — **Privacy Film**Custom-fitted frosted graphics balance meeting room privacy wile allowing in natural light.

DFCU Financial interior lobby dimensional sign — **Reception Branding**Dimensional interior identification reinforces the brand at high traffic customer-service areas.

Multi-Location Rollout

Coordinated from survey through final installation

Site Survey

Existing conditions, dimensions, electrical requirements, removal needs, and installation constraints are documented at each branch.

Permitting & Planning

Metro coordinates local requirements and prepares each location for a smooth, compliant installation.

Fabrication

Components are produced to a consistent DFCU brand standard while accounting for the unique sign types required at each site.

Installation

Exterior and interior packages are installed, connected, aligned, and completed with attention to both site conditions and brand consistency.

DFCU Financial branch storefront with completed exterior signage

DFCU Financial dimensional exterior wall sign on a light brick building

DFCU Financial roadside monument sign at a Michigan branch

The Result

A polished DFCU identity

The completed program gives DFCU a cohesive and professional visual identity across its growing network of Michigan locations.

High-contrast illuminated signs improve roadside and nighttime visibility, directional signage helps customers move confidently through each property, entrance graphics communicate important information clearly, and interior reception signage creates a polished first impression.

For Metro Signs & Lighting, the project demonstrates the ability to manage a complex, multi-location rollout while maintaining consistency, quality, and flexibility from one site to the next.